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Championship Teams Use Champion® Spark Plugs

Even before there was NASCAR, Champion supported stock car racers and racing teams. Our racing heritage goes back nearly 100 years.

More recently, Champion has supplied spark plugs and ignition technology to the most successful racing teams. Our support to these teams has let us be a part of five of the last seven NASCAR Cup champions.

One of the most valuable associations Champion continues to enjoy is with Dale Earnhardt, Jr. of DEI. Dale Jr. promotes the complete line of Champion spark plugs in a magazine and in-store campaign.

And when Dale Jr. thinks of "champions," he thinks Champion spark plugs, as he said in an interview before the June race at Michigan International Speedway. Champion thinks of Dale Jr. as a champion, too.